Wednesday, May 15, 2013

The YouTube Appeal and What It Means for Law Firms and Legal Information Vendors

On May 4th, Kevin O'Keefe's Real Lawyers Have Blogs, a blog that often focuses on law firm marketing and social media, included a post entitled Google’s Schmidt: YouTube Has Replaced TV. What’s It Mean for Law Firms?. Citing the statistic that more 18-34 year olds watch YouTube than cable television, the post reminds the legal community that it needs to engage in networking using video, regardless of whether the video is shared through YouTube, LinkedIn, or another source.

Bloomberg Law is already engaging audiences using video. Not only does Bloomberg Law provide training via YouTube video, it also provides news and other content via video. According to Law Librarian Blog while Bloomberg Law engagement with video is superior to other legal information providers shared folder technology, it is not enough for members of the "Google-YouTube generation," who will demand more from legal information providers.

A number of legal research databases are available via the Law Library. Due to licensing restrictions, access to some databases, including Bloomberg Law is limited to law students and law faculty.

(This entry was originally written and posted by Darla Jackson)

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